Horseplay

As Creative Producer for Horseplay, I led end-to-end content development from ideation through production and distribution. I translated brand voice into engaging, social-first video concepts designed to grow audience reach and deepen community engagement. From scripting and shoot oversight to post-production and rollout strategy, I ensured each asset aligned with performance goals while maintaining a strong, cohesive creative identity. My focus was on building scalable content systems that supported both brand storytelling and measurable growth.